Ascenso Tyres Builds Momentum At Lamma 2026
Article written by Ascenso Tyres UK
Ascenso Tyres Gaining Market Presence at LAMMA 2026
There was a marked difference on our Ascenso Tyres UK stand at this years LAMMA show held over the 14th -15th January at the Birmingham NEC and it was evident to all who were there that the brand was gaining market share within the UK agricultural tyre market.
Year on year the hard work the BAB Agri team has done to introduce Farmers and Farm Managers to the Ascenso brand has steadily been growing, and at this year’s LAMMA show it felt like the brand’s momentum was really building. 70-80% of those who stepped onto our show stand had either fitted a set of Ascenso tyres to a piece of their farm machinery or they knew someone who had and best of all, the feedback was overwhelmingly positive.
The event which takes huge amounts of planning and preparation to attend is one of the key Agricultural events of the year. Where else in the middle of January will you find over 45,000 people in the dry with an interest in agriculture.
LAMMA whilst not being a cheap show to attend, and because we don’t sell tyres directly at the show, apportioning a value to the event is very difficult, that said, in my opinion the only way to judge the success of an event like this is to look at the number of positive interactions that we’ve afforded the Ascenso Tyres brand.
Be that from in-depth technical discussions regarding a particular tyre or more generalised questions about the range and brand itself, all these carry weight. And the greater the number of positive interactions the greater the momentum the brand builds.
As Winston Churchill once said and I paraphrase, this is not the beginning of the end but perhaps, this is the end of the beginning. The hard work and dedication of BAB Agri team in creating greater brand awareness and traction over the past five years is now real and tangible.
As a team we will not rest on our laurels, instead we will continue to drive forwards building ever greater momentum as we go. The next few years are going to be extremely exciting for Ascenso Tyres UK.
