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At this years Hillhead Show we've sent our Ascenso Tyres Earth Mover tyre team to the event to showcase our range of new Industrial and Earth Mover Tyres.

A brand new Ascenso Tyres App has been especially designed to provide end users with in depth knowledge on tyre pressures, load ratings etc for their Ascenso Tyres.

The first of our ELR 3100 radial Earth Mover Tyres to be fitted in the UK was undertaken by a small team from Toby Clowes on Monday 9th February. The customer was Welton Aggregate’s and the location was at their active processing site on Spa Road in Lincoln.

Year on year the hard work the BAB Agri team has done to introduce Farmers and Farm Managers to the Ascenso brand has steadily been growing.

Mark James from John Deere UK a product specialist for Crop Care met with a team from Ascenso tyres and BAB distributions to oversee a set of Ascenso VDR2000 tyres, getting fitted to their mid-sized crop sprayer which they will trial the tyres on.

Without doubt the LAMMA 2025 show has been our best show ever, with record attendances and hundreds of potential new customers talked to plus the many thousands of people who now know and understand the Ascenso brand.

Tread Green has been the guiding philosophy since Ascenso started its journey, and is reflected in everything we do. Every aspect of our manufacturing plant – energy consumption, water usage, material selection, external landscaping – has been influenced by the Tread Green mantra.

Josh Webster will be responsible for the development of our growing partner base and to manage the key Ascenso accounts across the UK and Ireland.

Diana Fernandez Tello brings her dynamic set of marketing skills to the Ascenso brand, and she will be bringing all of her years of international experience to the fore as she takes on the role of Ascenso’s new Marketing Manager for European Business.

To continue with our predicted growth into the UK Off Highway market, at Ascenso Tyres we are delighted to announce that Neil Ford has joined the Ascenso family.

The Mercedes Unimog, without doubt one of the finest 4x4 workhorses on the planet. Production first began way back in 1948........

Without question advances in modern computer aided tyre design, product testing and manufacturing methods has seen the greatest leap forward in recent years